I conducted a competitor analysis to identify best practices and gaps in parent-child financial coaching initiatives for developing impactful programs.

I conducted a qualitative study with children aged 5 to 14 and their parents to better understand the attitudes and behaviours around money within the family unit, recognising the importance of their perspectives in shaping healthy financial habits.

I created low-fidelity wireframes based on insights from children and parents to effectively address their needs and enhance the design of our financial proposition.

I conducted RITE testing with both parents and children to gather immediate feedback on our financial coaching tools. This interactive approach allowed us to observe their interactions and reactions, leading to valuable insights. By balancing their interests, we identified a subset of features that appeals to both parents and children, ensuring that the program is engaging and beneficial for the entire family.