The Brief
“How do women interact with our products while working out? Create a product that is a seamless extension to a women's workout”
AKQA, Nike
The Process
-
I initiated the project by creating rapid low-fidelity wireframes to lay the groundwork for our design process.
-
After making multiple iterations based on hypotheses and competitor analysis, I progressed to developing a high-fidelity prototype.
-
I set up a gym environment to conduct usability testing and developed a comprehensive discussion guide to facilitate structured participant feedback during the sessions.
-
I collaborated with the product and development teams to design a suitable sprint plan based on the customer journeys I created.
The Deliverable
Following the research analysis we built the NTC (Nike Training Club) app which was released in the apple store (v4.2).